February 5, 2015
Kicked off with a heartwarming $4.5 million Super Bowl commercial, patrons at McDonald’s restaurants nationwide will be randomly chosen to pay with either cash or kindness.
“We want to thank our customers for making our day, and hopefully they will make someone else’s as well,” a McDonald’s spokeswoman said. “From selfies, hugs, to high-fives, we have a bunch of fun ways to express your lovin’.”
The promotion runs from February 2nd thru the 14th so if you’re pining to press your luck, head on over to your local McDonald’s and see if you can turn a free hug into a free Quarter Pounder with Cheese.